Resource centre
Written for owners and managers, not marketers. Policy-safe collection tactics, print rules that stop codes failing, and the operational routines that keep a review programme alive.
Google reviews
How review collection actually works, and what Google's policies allow.
1 articleQR marketing
Dynamic codes, scan analytics and campaign structure for physical spaces.
2 articlesPrint & placement
Sizing, materials, contrast and where codes earn the most scans.
1 articleLocal SEO
Reviews, proximity and relevance in the Google Business Profile map pack.
1 articleReputation operations
Responding, staff routines and keeping a review programme alive.
2 articlesGoogle reviews · 8 min read
Most businesses do not have a review problem — they have an asking problem. Here is the timing, wording and placement that turns satisfied customers into published reviews.
QR marketing · 7 min read
From Google Business Profile to printed sticker: the full chain, including the difference between a static code and a dynamic one you can re-point later.
Print & placement · 6 min read
The physical rules that decide whether a code scans in one second or not at all — distance ratios, quiet zones, contrast and material.
QR marketing · 5 min read
Static codes are free and permanent. Dynamic codes are editable and measurable. Here is which one each type of printed asset deserves.
Local SEO · 6 min read
Reviews influence the map pack through prominence, relevance and freshness. Here is what that means in practice for a single-site business.
Reputation operations · 6 min read
Replies are read by future customers, not past ones. A framework for positive, mixed, negative and suspicious reviews.
Reputation operations · 5 min read
A review programme that depends on enthusiasm dies in three weeks. One built into existing shift routines survives staff turnover.