Hotels
Google review QR codes built for hotel guest journeys
A hotel stay has a dozen quiet moments where a guest is happy and idle. Put a review code in the right ones and measure which floor, which room type and which touchpoint actually earns the scan.
1 business and 1 QR code free. No card required.
Why hotels are different
Hotels have the longest customer journey of any hospitality business, and that is the advantage. A guest passes reception twice, spends hours in the room, waits for a lift and settles a bill — all before they leave. Rather than asking once at check-out, when the guest is rushing for a taxi, you can place the same review destination across several calm moments and let the guest choose.
The catch is attribution. If every printed asset carries the same code you never learn whether the compendium insert or the bedside card did the work. GuestReview Pro lets you create a separate code per placement while pointing every one of them at the same Google review form, so scan counts tell you where to invest the next print run.
Because codes are dynamic, a rebrand, a property-name change or a new Google Business Profile does not force a reprint of every room in the building. You update the destination once and the printed codes keep working.
Where to put the code
Placements ordered roughly by how well they perform in this trade.
| Placement | Format | Why it works |
|---|---|---|
| In-room compendium | A6 insert, 105 × 148 mm | The guest is seated, unhurried and already reading hotel information. Highest scan rate in most properties. |
| Bedside table | DL card, 99 × 210 mm | Caught during evening phone time. Works best with a short line about the stay rather than a generic 'review us'. |
| Reception desk | A5 sign in an acrylic stand | Visible during check-out conversation, so staff can point at it instead of reciting a link. |
| Lift lobby | A4 poster | Repeat exposure on every floor. Needs a larger code — scanning distance is typically 1.5–2 m. |
| Key-card wallet | 86 × 54 mm insert | Travels with the guest for the whole stay and survives the room being serviced. |
| Bathroom mirror | 100 × 100 mm waterproof vinyl | Long dwell time. Use waterproof stock — standard vinyl lifts in humidity. |
Hotel pack
Six print-ready assets covering reception, room, bathroom and circulation areas, each validated for its real scanning distance.
A5 reception sign
148 × 210 mm · min QR 55 mm
Foamex or acrylic sign
A6 room compendium insert
105 × 148 mm · min QR 40 mm
350 gsm silk insert
Bedside DL card
99 × 210 mm · min QR 40 mm
350 gsm silk card
Key-card wallet insert
86 × 54 mm · min QR 25 mm
300 gsm insert card
A4 lift poster
210 × 297 mm · min QR 75 mm
170 gsm silk poster
100 × 100 mm bathroom mirror sticker
100 × 100 mm · min QR 45 mm
Waterproof vinyl
When to ask
Day two, not check-out
Guests who have slept a night have an opinion; guests leaving have a train to catch. In-room placements collect reviews mid-stay.
After a resolved problem
A guest whose issue was fixed well is often your most enthusiastic reviewer. Reception placement makes that easy to act on.
Never filtered
Every guest sees the same code and the same public review form. Screening who gets asked breaches Google's policies.
Get the placement guide
Frequently asked questions
Should each room have its own QR code?
Rarely. One code per placement type — compendium, bedside, mirror — gives you useful comparison without producing hundreds of codes to manage. Larger groups sometimes use one code per floor or wing.
Can we use one code across multiple properties?
You should not. Each property has its own Google Business Profile and review form, so each needs its own destination. The Business plan covers up to 10 properties with portfolio reporting.
What size should the lift poster QR code be?
Around one tenth of the scanning distance. At two metres that means a code of roughly 200 mm, which is why lift artwork is A3 or larger in most properties.
Will housekeeping damage in-room codes?
Compendium inserts and key-card wallets survive best. Mirror stickers should be waterproof vinyl, and bedside cards are cheap enough to replace on a quarterly cycle.