Why salons are different
Salon appointments are long, personal and end with a single decisive moment: the mirror reveal. Almost every review a salon earns traces back to those few seconds, which makes placement unusually precise here — the mirror and the payment desk do nearly all the work.
Waiting time is the second opportunity. Clients arrive early, sit through colour development and wait for a stylist to finish, often with a phone in hand and nothing to read. A card at the styling station or in the waiting area collects reviews from people who are already bored rather than interrupting the service itself.
Because salons rely so heavily on individual stylists, separate codes per station let you see which chairs generate the most engagement — useful for training, and for deciding who fronts your marketing.
Where to put the code
Placements ordered roughly by how well they perform in this trade.
| Placement | Format | Why it works |
|---|---|---|
| Mirror at each station | 100 × 100 mm vinyl sticker | Directly in the client's eyeline at the exact moment of the reveal. |
| Styling station shelf | A6 counter card | Read during colour development or blow-dry waits, which can run 30 minutes or more. |
| Reception and payment desk | A5 sign in an acrylic stand | Rebooking and payment happen here, so the client is stationary and satisfied. |
| Waiting area | A4 portrait poster | Early arrivals have genuine idle time and no distractions. |
| Appointment card | 86 × 54 mm card back | Leaves with the client and survives past the appointment itself. |
| Treatment room | 60 mm circular sticker | For spas, where the mirror moment does not exist and the ask belongs at the end of the treatment. |
Salon and spa pack
Mirror stickers, station cards, a reception sign and appointment-card artwork sized for close-range indoor scanning.
100 × 100 mm bathroom mirror sticker
100 × 100 mm · min QR 45 mm
Waterproof vinyl
A6 portrait counter card
105 × 148 mm · min QR 40 mm
350 gsm silk card
A5 reception sign
148 × 210 mm · min QR 55 mm
Foamex or acrylic sign
A4 portrait poster
210 × 297 mm · min QR 75 mm
170 gsm silk poster
Key-card wallet insert
86 × 54 mm · min QR 25 mm
300 gsm insert card
Circular sticker 60 mm
60 × 60 mm · min QR 30 mm
Vinyl, matte laminate
When to ask
At the mirror reveal
The strongest emotional peak in the appointment, and the one placement most salons miss.
During waiting time
Colour development and blow-dry waits are long, idle and perfect for writing a considered review.
Never tie it to a discount
Incentivising reviews breaches Google's policies. Ask everyone the same way, with nothing attached.
Get the placement guide
Frequently asked questions
Should each stylist have their own QR code?
It is worth doing in salons with four or more chairs. Reviews still land on one Google profile, but scan counts show which stations earn engagement.
Will a mirror sticker damage the glass?
Static-cling or removable vinyl lifts cleanly. Use waterproof stock in wash areas and treatment rooms.
Can a client mention their stylist by name?
That is entirely up to the client and happens naturally — it is one reason salon reviews are so valuable. You simply must not script or filter what they write.
What about mobile and home-visit stylists?
Use the digital review card in follow-up messages. It carries the same code without needing anything printed.