Why retail are different
Retail has an unusual advantage: the purchase itself is the proof of satisfaction. Someone who has just paid is far more likely to leave a review than someone browsing, which is why till-adjacent placement outperforms shop-floor posters consistently.
The second advantage is the receipt and the bag. A packaging sticker or a receipt insert reaches the customer at home, hours after the visit, when they have used the product and formed a real opinion. Those reviews tend to be longer and more specific, which is exactly what future shoppers read.
Retail is also the trade most likely to need digital assets alongside print. GuestReview Pro exports website review badges, email-signature banners and social-sized graphics from the same code, so the online storefront and the physical one point at the same profile.
Where to put the code
Placements ordered roughly by how well they perform in this trade.
| Placement | Format | Why it works |
|---|---|---|
| Till or card terminal | 80 mm circular sticker | Payment is the moment of highest satisfaction and lowest distraction. |
| Bag or packaging | 60 mm circular sticker | Reaches the customer at home once the product has actually been used. |
| Shop window | 150 × 150 mm decal | Builds trust with people deciding whether to come in at all. |
| Shelf edge or fitting room | 100 × 70 mm rectangular sticker | Useful where staff give advice — customers review the help, not just the product. |
| Website and email | 400 × 400 px badge, 600 × 200 px banner | Extends the same code to online orders and post-purchase emails. |
| Counter display | A6 counter card | Gives staff something to point at without needing a script. |
Retail pack
Till and packaging stickers, a window decal and matching digital badges for your website and email signature.
Circular sticker 80 mm
80 × 80 mm · min QR 40 mm
Vinyl, matte laminate
Circular sticker 60 mm
60 × 60 mm · min QR 30 mm
Vinyl, matte laminate
Window decal 150 × 150 mm
150 × 150 mm · min QR 70 mm
Static-cling window vinyl
Rectangular sticker 100 × 70 mm
100 × 70 mm · min QR 35 mm
Vinyl, matte laminate
Website review badge
400 × 400 px · min QR 220 px
400 × 400 px, PNG
Email signature banner
600 × 200 px · min QR 160 px
600 × 200 px, PNG
A6 portrait counter card
105 × 148 mm · min QR 40 mm
350 gsm silk card
When to ask
At the till
Immediately after payment, while the experience is still the most recent thing that happened.
In the bag
A packaging sticker delays the ask until the product has been used, which produces more detailed reviews.
In the follow-up email
The email-signature banner uses the same code, so online and in-store reviews land on one profile.
Get the placement guide
Frequently asked questions
Should the QR code be at the till or on the shop floor?
The till, first. Shop-floor placement reaches browsers who have not bought anything and rarely converts.
Can I put the same code on my website?
Yes. Export the digital review badge from the same code so online and in-store activity build one profile.
Does this work for multi-site retail?
Each shop needs its own Google Business Profile and its own destination. The Business plan covers up to 10 sites with portfolio reporting.
Can we ask only satisfied customers?
No. Filtering who is invited is review gating and breaches Google's policies. Ask everyone identically.